How long mascara really lasts, and when to bin it
The three-month rule is a convention rather than a hard limit, but the reasoning behind it is sound. What shortens a tube's life, and which other eye products need replacing.
Read the articlePlain-language guides to skin, hair, strength and recovery. No miracle products, no 30-day transformations — just what the evidence supports and how to apply it.
The three-month rule is a convention rather than a hard limit, but the reasoning behind it is sound. What shortens a tube's life, and which other eye products need replacing.
SkincareThe three ingredients with real evidence behind them, how to start each without irritation, and the combinations to avoid.
RecoveryMuscle repair, appetite hormones and skin turnover all run on sleep. Practical ways to get more of it, and what to do on the nights you can't.
Evidence-based New every weekThe three-month rule is a convention rather than a hard limit, but the reasoning behind it is sound. What shortens a tube's life, and which other eye products need replacing.
Read the articleThe three ingredients with real evidence behind them, how to start each without irritation, and the combinations to avoid.
Read the articleMuscle repair, appetite hormones and skin turnover all run on sleep. Practical ways to get more of it, and what to do on the nights you can't.
Read the articleHeat, tight styles and over-washing do most of the damage. Small changes to drying and detangling do more than any "repair" shampoo.
Read the articleRoughly 1.6 g per kilo of body weight a day covers most people who train. Here's what that looks like on a plate, with and without meat.
Read the articleSix movements, two sessions a week, one rule for adding weight. Built for people who have never held a barbell and don't want to guess.
Read the articleSkin and hair respond to a small number of things done consistently. We cover those first.
Strength, mobility and enough cardio to keep your heart happy — programmed for real schedules.
Beauty and fitness are full of confident advice and thin evidence. Every article here starts with the question "what does the best available research actually show?" — and says so plainly when the answer is "not much yet".
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